Canon Introduces Mirrorless EOS M, Coming in October for $800

Point-and-shoot cameras offer pocket-friendly convenience, but the image quality rarely holds a candle to digital SLRs. Today, Canon is introducing a digital camera that could offer the best of both worlds without breaking the bank.



Canon U.S.A. Inc. announced on Monday the new EOS M Digital Camera, available this October for $799.99 SRP when bundled with the new EF-M 22mm f/2 STM kit lens. While a black model will be available everywhere cameras are sold, Canon will also be offering a white version exclusively on its online store.

The Canon EOS M isn't a full-fledged digital SLR, but the mirrorless 18-megapixel shooter offers an APS-C-sized CMOS image sensor inspired by the company's more expensive EOS technology, targeting both photographers and videographers alike.



"The EOS M includes a unique feature set making it an ideal movie-making tool, while also offering incredible still image quality on its APS-C-sized CMOS sensor," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A. "The camera's size, image quality, advanced video capabilities and the versatility of Canon's full lineup of lenses make the EOS M another great option to help our customers record and capture their creative vision."

Canon is also debuting a pair of M-series lenses with the EOS M. The EF-M 22mm f/2 STM kit lens is aimed at general shooting of video or still images with a fixed focal length lens with an aperture of f/2, while the EF-M 18-55mm f/3.5-5.6 IS STM ($299.99 SRP) offers variable zoom range for both video or still imagery. A $149.99 SRP Speedlite 90EX flash unit will also debut in October.

EOS M owners won't be limited strictly to M-series lenses, however. An optional Mount Adapter EF-EOS M ($199.99 SRP) allows the use of any Canon EF or EF-S lens, making it quite a versatile little addition to the Canon lineup.

Source : feeds.ign.com